Thursday, March 27, 2014

Profound Awareness Campaigns Case Studies

Impact through Social Media

WaterIsLife
Featured on Communication Arts: Hashtag Killer

The Missing Children Society (MCSC) Campaign
Featured on Communication Arts: Milk 2.0

No Homophobes
Featured on Communication Arts

Steve Jobs Moment of Silence
Featured on Communication Arts

Impact through rich media

Bullying Simulator
Faces of Drunk Driving (use of Parallax scrolling)
Don't Makeup and Drive
Too Young to Wed(use of Parallax scrolling)
A Woman's Nightmare  | Featured on Inspiration Room 


Consider how you deal with the emotional weight from learning about a social injustice. How can you funnel that strong emotion in measurable actions that actively improve the situation?

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